Keratin Smoothing Treatment

The Keratin Smoothing Treatment we use is specifically formulated as a revitalizing and rejuvenating treatment that eliminates frizz and curls.

This treatment contains, "Juvexin".
Juvexin is the ONLY keratin-compound, anit-aging protein blend scientifically proven to protect and restore hair back to its beautiful and youthful state. It rejuvenates while straightening and strengthening hair for smoother, silkier hair for up to 5 months. This also decreases the time spent straightening your hair by up to 75%.

How it works:

This treatment reduces the stiffness (elastic modulus) in the hair. This reduction and softening effect causes the hair to lose its natural curl and feel softer. The greater the concentration along with application of Juvexin keratin, the softer and/or straighter the hair will become. Juvexin penetrates throughout the hair shaft delivering important conditioning and moisturizing benefits. This keratin treatment improves the softness and reduces friction enabling the hair to better withstand heat, make hair less prone to breakage and improves the lubricity of hair - giving hair overall better manageability and essentially making it less prone to entanglement during brushing.